I'm at an interesting point in my career.
I'm past the point of experimentation. I know what I value, and I know my value:
Connect. Design to Empower. Serve.
I'm good at this. I'll never waver from it. I don't want to. I don't think I can.
Connecting is Step 1. You serve best when you know who you serve and what their needs are. There are myriad tools to facilitate Connection.
Prioritizing is Step 2. What do you prioritize? Growth Opportunities.
Recognizing Adjacent Opportunities is Step 3. Low hanging fruit. What do you already know that you can easily apply to make a difference?
I'm most inspired by this ongoing Integration Revolution - the most exciting time I've seen in 35 years in our industry.
It's more than just the lessening of paper at the DOT level - it's Integrated Project Delivery, it's Digital Construction Delivery, it's Digital Twins, it's Reality Modeling.
It's the end of Siloed Value. The end of the Waste Cycle of: finding it, organizing it, using it - and then abandoning it.
I want to be a part of driving this revolution: http://drivetherevolution.net/
This Integration Revolution is also a huge growth opportunity for companies. More service to existing clients; more clients.
For me the Adjacent Opportunites is better using your in-place technology to improve Connection - your communication, your learning, your expertise sharing. These are your Big Opportunities for Mega-Multiplying your effort.
If you're focused on events but are overlooking your systems, you are wasting time and effort. Your low-hanging fruit is dropping to the ground, rotten.
Fix Your Macros. Fix your systems. Have them designed by someone experienced with comms and learning systems but familiar with engineering needs. Someone driven by engineering pain and engineering opportunity. Design your expertise-sharing by someone who recognizes the value in the innovation of your scattered experts.
Your Engineering Innovation will not be driven by your IT staff or your Sharepoint authors - no disrespect, but it's not who they are (but they can help and they have a role to play).
Connection.
"Build a better mousetrap and the world will be a path to your door." Sheep Dip. Absolute Nonsense.
Having any sort of mousetrap is useless without Connection.
Connection to your Market, your audience, your community.
How is your Enterprise Connection? Can your engineers even use your Communication System? (Teams Chats are not a communcation system)
How vibrant is your Peer Network? How well is your expertise shared?
There are lots of Communication Experts and lots of Learning Experts, but few are deeply experienced entrepreneurial innovative engineers (Roadway, Site, Drainage) driven to use the best technology and industry practices to uplift the entire design corps.
If you're focused on events but are overlooking your systems, you are wasting time and effort.
Fix Your Macros. Fix your systems. Have them designed by someone experienced with comms and learning systems but familiar with engineering needs. Driven by engineering pain and engineering opportunity. Design your expertise-sharing by someone who recognizes the value in the innovation of your scattered experts.
